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Lunch and Learn: PR Trends for 2018

Presented by Business Wire

PR Trends for 2018 and Strategies to Reach your Marketing & Branding Objectives in the New Year

With 2018 around the corner, join the representatives at Business Wire Phoenix to learn what trends they are seeing in PR for the upcoming year and some strategies to get your organization’s news into the right hands. We’ll cover how to use the Paid-Earned-Shared-Owned landscape to better reach your organization’s marketing objectives, the importance of creating content, and share some easy tools we use to help our clients reach measurable results with their press releases. Our goal is that you’ll leave with some ideas on how to make your 2018 PR and Marketing strategy a success!

Join the Arizona Technology Council and Business Wire on Tuesday, December 12 for an educational Lunch and Learn networking event (FREE for AZTC members). Register now

Attendees Will Learn:

• PR Trends for 2018

• Strategies for navigating the PESO landscape

• Measurement tools to evaluate ROI

• Resources for how to optimize your communications strategy

Who Should Attend? 

• PR & Marketing Professionals

• Business Development Leaders

• Business Owners

About Business Wire

For more than 60 years, Business Wire, a subsidiary of Berkshire Hathaway, has been the global leader in press release distribution and regulatory disclosure. We help all companies (Fortune 500, pre-IPO, Start-ups, non-profits etc.) deliver their market moving news in a simultaneous, targeted, and measurable way that allows companies to reach their desired audiences and receive measurable results. In addition to press release distribution, Business Wire offers several other communications and content management solutions that can contribute to an organization’s brand development. With local offices all over the globe, Business Wire’s 24/7/365 operation and tenured, live editors remain focused on providing our clients the highest level of service and security in the industry.

About the Presenters

Presented by Ben Tracy, Regional Manager and Corine Hernandez, Account Executive at Business Wire Phoenix.


221 E Indianola Ave
Phoenix, AZ 85012


Tuesday December 12, 2017




  • AZTC Members, FREE
  • Non-Members, $15


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