THANK YOU FOR YOUR INTEREST IN THE MARKETING TECHNOLOGY SUMMIT FOR 2016. THE EVENT HAS SOLD OUT. WE WILL NOT BE ACCEPTING WALK-UP REGISTRATIONS AT THE EVENT.
The Arizona Technology Council (AZTC) and Business Marketing Association (BMA) Phoenix Chapter are excited to bring you the eighth annual Marketing Technology Summit, Thursday, August 18, 2016, at ASU SkySong. The event is presented by Genius Monkey.
More than 200 business-to-business marketing, sales, and technology professionals from throughout Arizona will be in attendance for this intense half-day program featuring top-tier educational content and networking with industry leaders from both AZTC + BMA member organizations.
The agenda includes:
• An interactive panel discussion with tech buyers and marketers
• Two breakout sessions
• Two keynote presentations
• Sponsor showcase and reception (cocktails + heavy appetizers)
Who Will Be Attending?
Members of Arizona’s technology and marketing ecosystem, including:
● CMOs and CIOs
● Small, mid-size and large high-tech organizations
● Venture capitalists, angels, banks and fund managers
● Marketing and Public Relations agency leaders
● Educators and marketers from K-12 and higher education
● Public policy leaders
● Legal professionals
12:30pm | Registration/Expo Opens
1:00pm | Opening Remarks, AZTC + BMA
• Steve Zylstra, President & CEO Arizona Technology Council
• Sheila Kloefkorn, President of BMA Phoenix, CEO/President, KEO Marketing Inc
1:15pm | Keynote Speaker – Jon Miller, CEO of Engagio – Account Based Marketing + Account Based Sales Development = Account Based Everything
If your job is to prospect for new contacts, not just follow-up on leads from marketing, then you know you can’t just wait around for the right people from the right accounts to swim into that net. You need to reach out to those “big fish” directly. So when you need more than inbound, learn the new secret sauce for combining account based marketing and sales development to build pipeline at target accounts, expand existing relationships, and connect with more decision makers.
• In this session, you’ll learn:
o How your outbound calls and emails don’t have to be interruptive
o How to reach the right targets inside your named accounts
o How to build awareness, engagement, and impact with your targeted personas
2:00pm | Interactive Panel: TRENDS IN B2B MARKETING IN 2016: RESEARCH, DIGITAL, ADVERTISING
Our panel will discuss the most important trends in B2B Marketing in 2016. Buyer behavior is changing faster than ever before. Learn what the most successful marketers are doing to stay ahead and succeed in 2016.
• Al Maag, Executive Director, BMA, Founder MaagComm+
• Sheila Kloefkorn, CEO/President, KEO Marketing Inc
• Bruce Petillo – Director of Marketing, Insight
• Jeremy Hudgens – SVP, Director of Client Solutions
• Rick Flowers – Managing Partner, Kpmh Digital
• John Fraser – CMO, Tiempo Development
2:45pm | Break
3:00pm | Keynote Speaker: Eileen Gibson, VP Market Management, Avnet – NO SHORTCUTS TO GROWTH: PLAN YOUR WORK AND WORK YOUR PLAN
Growth is the lifeblood of every company. And you have choices to make when you plan for it. Your current customer base can provide great opportunities – sell them more of what you have or expand your offerings for them. Or, you can target a new customer segment for growth – position your current offerings for a different customer type or make a completely new market move with new offerings in a new segment. Each of these options comes with dynamics, risks and potential rewards. Whichever option you choose, the discipline of thorough and deliberate go-to-market planning can mean the difference between success and failure. Hear about the Top 5 tips that will ensure you cover every base and increase your chances for success as you embark on your journey to growth.
3:45pm | Break
4:00pm | Breakout Session: TRENDS IN APPLICATIONS 2016: WHAT IS HAVING THE BIGGEST IMPACT ON MARKETING
• Moderated by: Kendall Matthews, CMO, AppointmentPlus
• DoubleDutch, Matt Ziegler, Sr. Director of Strategy
• Coplex, Zach Ferres, CEO
• Arnold Jee, CEO of Rare Labs
4:00pm | Breakout Session: OVERVIEW AND RESULTS OF THE INSIGHT REBRAND
• Amy Protexter, VP Marketing, Insight
5:00pm | Closing remarks/cocktail reception/sponsor expo
6:00pm | Event Ends
Event Sponsors and Exhibitors:
Genius Monkey – Presenting Sponsor
KEO Marketing – Silver Sponsor
Arizona Commerce Authority – Partner Sponsor
Tempo Creative – Silver Sponsor
onTop Technology Corp – Silver Sponsor
Sandler Training – Bronze Sponsor
Pure Chat – Table Top Sponsor
MST Solutions – Table Top Sponsor
BrightGuest – Table Top Sponsor
mediathp – Table Top Sponsor
The Nerdery – Table Top Sponsor
Resound – Table Top Sponsor
Ampsy – Table Top Sponsor
TechTHiNQ – Bronze Sponsor
Trans-West Networking Solutions
Business Wire – Bronze Sponsor
Pragmatic Marketing – Bronze Sponsor
AZTC/BMA/AMA Member, $40.00
Registration is now open, to register please click here.
Pre-Summit Lunch and Learn:
LaneTerralever is hosting a pre-Marketing Technology Summit Lunch and Learn which will be held at ASU SkySong just before the Marketing Technology Summit kicks off at 1:00pm on Thursday, August 18. While most Arizona Technology Council Lunch and Learn events are open to all members, this free event is open first to marketing decision-makers that are planning on attending the Marketing Technology Summit (registration for other attendees will depend on space available as we get closer to the event). Note: Registration for the Marketing Technology Summit and this pre-event Lunch and Learn are not linked. If you are attending the Marketing Technology Summit and want to attend this pre-event Lunch and Learn you must register separately for the two events. To register for the Lunch and Learn, please click here
Don’t miss this opportunity to put your company front and center with some of the brightest sales and marketing minds, business leaders, and key decision makers from across Arizona. If you’re interested in learning more, email us at firstname.lastname@example.org.
*The AZTC and BMA have a no refund policy on all events