Most global retailers say a digital transformation strategy is their No. 1 priority in 2017, according to the fourth annual survey from Scottsdale-based JDA, as retail industry CEOs say they are investing in the Internet of Things, big data, robotics and augmented reality. 69 percent of more than 350 executives surveyed said they plan to increase their investment in digital transformation over the next year.
Globally, retailers in China are more likely to be implementing their defined digital transformation strategy (58 percent) than those in the U.S. (40 percent), with 19 percent of U.S. retailers struggling to or choosing not to define this strategy at all.
Mobile-enabled applications (85 percent), big data (86 percent) and use of social media data (85 percent) are the top technologies survey respondents are investing in or plan to over the next 12 months while automation and IoT are lower on the lists.