Today, every company is a digital company whether they are managing a mobile application product or a realtor creating reports for their customers to help them find the right home. According to a McKinsey Global Institute study, for every product that made it to a customer, seven others never get off the launch pad. The difference between those that make it and those that don’t isn’t only luck, there is a process – a method to the madness. J.Michael Edwards-Toepel and Douglas Linsmeyer will be talking about their product development framework for addressing the risks and pitfalls of new product development at the Arizona Technology Council Lunch and Learn on Tuesday, September 20. The Framework is the result of lessons learned helping dozens of companies get off the runway. Douglas and J.Michael are principals at the Phoenix office of The Nerdery, a custom software design and development firm that provides digital orchestration and leadership at all stages of the product development lifecycle. Ready to get serious about the software development process? Great! Download our eBook on product development to learn more and make sure to register for the Lunch and Learn in advance.