Leader in Consumer Engagement Solutions for the Automotive Industry Adds New Review Site Partnership Giving Additional Value to Dealership Clients
Digital Air Strike, the leading social media, intelligent lead response and consumer engagement technology company, announced a partnership with Women-Drivers.com, the car dealer review platform focused on attracting and retaining women car buyers.
According to Digital Air Strike’s 8th Annual Automotive Digital Retailing Consumer Trends Study, 87% of women look to social and review sites for help in their dealership selection.
“Women have a great deal of buying power and also have unique considerations when making one of the largest purchases most families make,” said Alexi Venneri, the co-founder and CEO of Digital Air Strike. “We’re proud to continually look for new partners, such as Women-Drivers.com, to help our dealer clients find new ways to engage consumers and showcase their excellent experiences.”
Because of the partnership, participating Digital Air Strike dealership clients will receive Women-Drivers.com Certified Active Dealer badges. Dealerships with enough reviews will be eligible for the Certified Trusted Dealer badge which will enrich their credibility and market share with an elevated trust-based model. There is no additional cost to Digital Air Strike dealership clients as long as they remain clients. Additionally, the company will integrate reviews from the site into the Digital Air Strike platform and provide technology and services for reviews to be responded to easier.
Women-Drivers.com, a free platform for consumers, empowers women and families to locate Certified Trusted Dealers as certified by the website, where they can expect to be treated with respect in a fair and trustworthy manner. Women-Drivers.com Certified Trusted Dealers have a satisfaction score of 97.1%, which is 12% higher than uncertified dealers. Women like the relatability of reviews from their peers, trust the authenticity of this feedback, and make a point of visiting these stores first.
According to an Ipsos Socialogue poll, women use car dealer reviews 50% more than men. Women-Drivers.com reports that trust is the No. 1 reason women purchase at a dealership. Women buy 45% of all vehicles for themselves totaling 11 million new and used cars every year, averaging 675-750 vehicles per franchised rooftop.
“I personally have had customers share with me and my team members that they chose to visit Kelly Ford because of the Certified Trusted Dealer program,” says Chris Saraceno, vice president of Kelly Automotive Group. “Women felt reassured, confident and comfortable because reviews came from other women. This evidence-based, easy to locate research allows shoppers to find a destination dealer. That is exactly what we want. Guests have benefited and we have certainly gained market share because of this blueprint. It’s a game changer.”
Anne Fleming, president of Women-Drivers.com, will be sharing valuable insights about women car buyers and what dealerships can do to attract and retain female consumers during a free Digital Air Strike-hosted webinar on December 17th. Click here to reserve your spot or to watch the webinar on-demand at a later date.
“Authentic reviews by women help this segment locate dealers that demonstrate trust and a welcoming and equitable culture,” said Anne Fleming, the president of Women-Drivers.com. “The economic benefit of being a Certified Trusted Dealer is achieving an average of 5% increase in annual revenue which translates into $1.5 million per dealership.”
About Digital Air Strike
Digital Air Strike is the leading social media, intelligent lead response, and consumer engagement technology company helping 5,000 businesses increase consumer response and conversions in digital and social media environments while generating measurable ROI. A pioneer in digital response, social media marketing and online reputation management solutions, Digital Air Strike deploys industry-specific mobile apps, software, intelligent messaging and managed-service platforms to monitor, engage, improve and manage consumer interactions for businesses in the United States, Canada and 33 additional countries, including working with seven of the largest automotive manufacturers. More information is available at www.digitalairstrike.com and www.facebook.com/digitalairstrike.
Women-Drivers.com is the leading car dealer rating and review site for women by women. We are a marketplace that showcase Certified Trusted Dealers who consistently demonstrate trust, respect and unbiased experience as reflected in authentic, peer reviews. The Company provides innovative SurveySpark® women’s predictive analytics to dealerships and OEMs that shows new patterns, behaviors, and preferences to increase sales, conversion, and retention. These customized 400 data sets are available and prepare insights into the Purchase, Service Drive and Shopping experience trends. Our passion and why we exist is to support the transformation of how the industry interacts with women and to help foster an improved, inclusive customer experience.
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