This is a guest blog article by Chuck Smith with Enliven Production Group.
“What better way to do it than host an event and have all interested parties in one room at one time?”
Does financial growth mean strengthening your company’s brand recognition, launching new merchandise and new services, increasing long-term sales, and/or generating immediate revenue? Holding a live event puts you, your products and your employees face to face with customers. They can experience your brand, your company personality and your product in person. That leads to sales, word of mouth advertising and social engagement.
Financial growth could mean more than increased revenue, too. What about improving company culture and morale, reducing staff turnover and rewarding high achievers? Showing appreciation at a company-wide get together builds employee loyalty and increases employee retention. That old saw about all work and no play is true. Putting a little fun, which corporate events can be, back in the job, improves morale and creates an environment that boosts motivation.
Events are also an ideal way to build trust with employees and stakeholders, because trust improves the bottom line.