The world’s changed. It’s not getting smaller, it is small. It’s not becoming digital and connected, it is digital and we’re all connected. Yet, with as much time as we spend online these days – socializing, playing, learning, engaging – as my friend Al Maag says, “Sure, a tweet or a blog can ignite an online friendship, there’s still no substitute for building a community with real social interaction.”
It seems like just a few years ago that we were hearing how the good-old business conference was going extinct. Online platforms were taking over. We were “too busy” to travel, and it’s gotten too expensive, anyways. “Now you can attend a conference and engage with fellow attendees right from the comfort of your desk or laptop” they said. The conference is dead.
Boy were they wrong.
Take a look at today’s most successful and fastest growing technology companies and you’ll see exactly why “the startup marketing playbook has been rewritten in recent years to include a new program at the core of the strategy — industry conferences.” They’re not just building apps and products, they’re disrupting by building communities and fan bases that turn them into thought leaders, market leaders and economic developers. Need proof? Within the last year…
- Infusionsoft’s ICON attracted more than 4,000 entrepreneurs to the Phoenix Convention Center
- Gainsight’s Pulse convened in downtown Oakland with a community of more than 5,000 Customer Success professionals.
- HubSpot’s Inbound brought more than 14,000 attendees to the Boston Convention Center, contributing largely to the $610M impact events had on the city
- Salesforce.com’s Dreamforce took over San Francisco with more 150,000 attendees, resulting in a $100M impact to the Bay Area, and further donating more than 1M books to kids around the world.
And that’s exactly what we’re trying to do right here in Phoenix with CO:LLABORATE, the world’s first conference focused entirely on digital best practices for sales and marketing in the connected economy — November 2-3 at the Phoenix Convention Center.
Since our launch in 2015, we’ve taken our leadership role in disrupting channel sales and marketing extremely seriously — to the point, in fact, that we don’t even think it should be call “the channel” any more. After all, very few business don’t NOT sell with partners these days. Whether you’re in tech, telecom, real estate, finance, food services, retail, or a slew of other industries, you’re impacted by connected selling. In fact, the World Trade Organization stated that last year, more than 75% of all goods and services were sold through partners. Surprised? Then you haven’t considered the fact that partners can drastically reduce your customer acquisition costs AND increase the lifetime value your customers and the overall profitability of your business.
That’s why we’re so excited to launch CO:LLABORATE. The decision to build and market an industry conference is a huge one for a “startup” like Allbound, but it serves as a clear sign that our thought leadership efforts are separate but equal to the efforts we put forward in building cutting-edge technology. Not to mention becoming the definitive destination for the exchange of best practices, venues for networking and career growth, and the celebration of an evolving job function.
Still not convinced? Well, don’t just take it from me. Come hear from Robert Herjavec from ABC’s Shark Tank. Tiffani Bova of Salesforce.com. Pedro Moya of Google. Laz Gonzalez of SiriusDecisions. Anthony Kennada of Gainsight. Mike Weir of LinkedIn. Mike Guggemos of Insight. Plus executives from HubSpot, Dell, Riverbed, PandaDoc, DoubleDutch, Terminus, WalkMe, Avnet, SalesLoft, OUTRO, Optimizely, and more.
It’s going to be epic. Our goal is to make it a hallmark. But we can’t do it without you. See for yourself at Allbound.com/Collaborate2016. And register with our exclusive 25% discount for Arizona Technology Council members and friends by using code AZTC_25 at checkout.
We hope to see you there!