Your tech startup’s brand equals your market position and value proposition. It’s your entire strategy in a single package that is as important to your customers as it is to your success. Read on for a practical perspective on branding for early-stage technology.
Moderated by Sheila Kloefkorn, president & CEO of award-winning B2B marketing agency KEO Marketing, attendees gained valuable insight from featured guest speaker, David Ross, CEO and privacy officer of 1bigthink, to learn what the most impactful privacy laws in the world mean for your business this year, what marketers should expect, and what you can do to prepare for the future of marketing in a data privacy-vigilant world.
It’s easy to ignore the levels of stress we experience on a day-to-day basis and write them off as normal. In these challenging times, professionals in all career paths and industry sectors are feeling overwhelmed to increasingly do more and more. In a recent virtual event hosted by KEO Marketing CEO Sheila Kloefkorn, attendees heard firsthand from AQai CEO Ross Thornley as he shared his insight and research on adaptability, leveraging the power of unlearning and letting go, as well as strategies to drive performance while reducing stress.
The Arizona Technology Council’s July 2020 MarTech Series event featured Televerde Marketing Transformation Consultant Amanda Ovenden as she shared how to go about reevaluating your company’s technology stack and how to develop the crucial game plan to align your teams around shared information. Moderated by by MarTech Series Co-Chair Sheila Klefkorn, CEO of KEO Marketing, it was a fantastic discussion and well worth a listen.