Sales quotas are not relevant to solving customer needs, and if they become the driving force behind marketing, lead generation, and sales, your work may not engage or excite your customers – and customer engagement is key to building your brand.
Turbocharge your marketing and communication strategy! Leading through communication requires more than just listening and responding to team members, though that’s a great place to start. KEO Marketing CEO Sheila Kloefkorn shares the Top 10 effective communication strategies that should become parts of your everyday life.
Your tech startup’s brand equals your market position and value proposition. It’s your entire strategy in a single package that is as important to your customers as it is to your success. Read on for a practical perspective on branding for early-stage technology.
Conversations aren’t busywork. Emails and MarCom shouldn’t be either. Email alone isn’t a way to have a conversation, and for companies that rely on email marketing, it’s a war of attrition. GrowthShift is here to help you create meaningful conversations across channels in a way that resonates with your audience.
Joshua Kanter, chief marketing officer for Encora, spoke on this episode of TechFocus about the digital transformation happening now and how Encora’s services seamlessly extend its clients’ development teams. Encora is an established leader in outsourced product development services and specializes in innovation acceleration for leading-edge technology companies.
Ready to jump-start your account-based marketing ABM) program using these trends? KEO Marketing can help you optimize your ABM strategies to achieve significant ROI.
The Arizona Technology Council held a virtual matech presentation and discussion featuring Neil Lieberman, head of U.S. Marketing at Poppulo. the global leader in employee communication software that partners with many of the world’s biggest and most successful organizations. Moderated by MarTech Co-Chairs Sheila Kloefkorn, CEO of KEO Marketing, and Susanne Lake, CEO of Slake Consulting, it was a fantastic discussion and well worth a listen.
Businesses all over the world are trying to survive the current crisis – the challenge is reaching customers now that there are restrictions on physical contact and movement. Here are some tips to ride out this storm from WSI Digital Marketing Phoenix.
Many of us are now entering the second, third or fourth week of restrictions on our movements, and it is becoming ever clearer that overcoming this current global crisis will be a marathon, not a sprint. Scottsdale-based agency Ideas Collide shares some thinking around paid media strategies for the coming months.
Getting future strategies and focus areas right requires a clear understanding of where the market is heading and what’s becoming important. Right now, there are five central issues that advertisers should be thinking about. One thing is expected to remain constant: the rate of change and demand for new skills, tools and solutions is accelerating.