LaneTerralever, a Southwest-based digital marketing and branding agency, said Monday that it has acquired digital media and consulting firm Convince & Convert, and will operate both agencies under a new collective called Experience Dynamic.
For Sheila Kloefkorn, it wasn’t enough to be the founder and CEO of business-to-business marketing agency KEO Marketing. She also wanted to give back to businesses whose owners may only dream of being where she is now.
Digital Air Strike, the leading consumer engagement technology company, has been approved for the ninth year by General Motors as a certified Reputation Management partner in the Standards for Excellence program and was the first turnkey partner approved for iMR funds for Reputation Management and Social Media solutions over 10 years ago.
Of all the marketing lessons we give tech startups and entrepreneurs, there’s one setting the stage perfectly for market positioning. Before anything else, own your pond. It presumes you defined your pond – positioning yourself uniquely in a marketplace.
Botco.ai, the leading HIPAA-compliant conversational marketing platform, announced today a partnership with VerifyTreatment, a cloud-based platform that provides instant insurance verification for the behavioral health industry, that enables healthcare centers to instantly verify their prospects’ insurance through Botco.ai’s AI-based chat platform.
A great strategy that struggles with execution is still a failure. Leadership has to set direction and the expectations to get this right. That’s a lesson many startups overlook because strategy is glamorous and exciting; execution feels mundane and uninteresting. Getting stuck with that perception is a recipe for disappointment.
In the startup world, raising capital is like a second job for many founders, including Rebecca Clyde, the co-founder and CEO of Botco.ai in Scottsdale. Earlier this year, in the midst of raising seed funding, Clyde was reading a Wall Street Journal story about Los Angeles-based Vamos Ventures when she decided to get in touch.
Sales quotas are not relevant to solving customer needs, and if they become the driving force behind marketing, lead generation, and sales, your work may not engage or excite your customers – and customer engagement is key to building your brand.
Turbocharge your marketing and communication strategy! Leading through communication requires more than just listening and responding to team members, though that’s a great place to start. KEO Marketing CEO Sheila Kloefkorn shares the Top 10 effective communication strategies that should become parts of your everyday life.
Your tech startup’s brand equals your market position and value proposition. It’s your entire strategy in a single package that is as important to your customers as it is to your success. Read on for a practical perspective on branding for early-stage technology.