Marketing Technology

Digital Air Strike expands CX inventory merchandising technology solutions with Google Vehicle Ads

June 9, 2022

Digital Air Strike, the leading consumer engagement and customer experience (CX) technology and services company, today unveiled expanded inventory merchandising capabilities enabling dealers to attract, engage and retain more in-market shoppers, compete with national online retailers, and improve lead conversion rates. The company now includes advanced Google vehicle advertising capabilities in the DAS CX Tech […]

Digital Air Strike reveals in-depth 9th annual automotive customer experience trends study results at NADA 2022

March 14, 2022

Digital Air Strike, the leading consumer engagement (CX) technology company, today revealed the findings of its comprehensive 9th Annual Automotive Customer Experience Trends Study at the NADA (National Automobile Dealers Association) Show March 10-13, 2022, in Las Vegas. The study includes actionable consumer trends that auto dealers, lenders, OEMs, and other providers can leverage to improve the consumer’s vehicle and ownership experience.

Botco.ai closes out $3.6 million seed funding round

October 1, 2021

In the startup world, raising capital is like a second job for many founders, including Rebecca Clyde, the co-founder and CEO of Botco.ai in Scottsdale. Earlier this year, in the midst of raising seed funding, Clyde was reading a Wall Street Journal story about Los Angeles-based Vamos Ventures when she decided to get in touch.

Create enduring value: leverage passion in growing your business

September 15, 2021

Sales quotas are not relevant to solving customer needs, and if they become the driving force behind marketing, lead generation, and sales, your work may not engage or excite your customers – and customer engagement is key to building your brand.

GrowthShift: 5 strategic questions to define great business strategy (aka marketing)

July 23, 2021

Great business strategies give companies an overview of where they are in the market and who they are relative to customers. To do this, leadership and marketers must look at the entire industry at once and understand their position. If you start from this understanding, then you can more easily ensure your actions follow and support strategy.

Top 10 tips for productive communication from KEO Marketing

July 5, 2021

Turbocharge your marketing and communication strategy! Leading through communication requires more than just listening and responding to team members, though that’s a great place to start. KEO Marketing CEO Sheila Kloefkorn shares the Top 10 effective communication strategies that should become parts of your everyday life.

Digital Air Strike named top 5 healthiest employer and great place to work

June 25, 2021

Digital Air Strike, the leading social media, intelligent lead response, and consumer engagement technology company, has been named a top five Healthiest Employer by the Phoenix Business Journal. In addition, Digital Air Strike has also been certified as a Great Place to Work, earning the designation for the fourth year in a row with the highest score in the company’s history.

Botco.ai named TiE50 Award winner at TiEcon

June 1, 2021

Botco.ai, the leading HIPAA-compliant conversational marketing solution, is excited to announce that it has been selected as a winner in TiEcon’s TiE50 Awards Program. Botco.ai was recognized for its innovation in using AI technology to drive conversational marketing at scale. The company is one of 152 winners worldwide, but the only winner from Arizona.

GrowthShift | Marketing Communication and Your Brand: Create a Conversation

April 12, 2021

Conversations aren’t busywork. Emails and MarCom shouldn’t be either. Email alone isn’t a way to have a conversation, and for companies that rely on email marketing, it’s a war of attrition. GrowthShift is here to help you create meaningful conversations across channels in a way that resonates with your audience.

Tech start-ups: Don’t push disruption at the cost of your B2B brand

March 7, 2021

Brand is what B2B tech start-ups must build to fully capitalize on their disruption. It’s some of the most important work that tech startups often overlook. So, give yourself a competitive advantage by having a winning brand that builds traction from the word “go” and to get started with GrowthShift, experts in the B2B tech branding space.

Marketing Technology

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