Sales quotas are not relevant to solving customer needs, and if they become the driving force behind marketing, lead generation, and sales, your work may not engage or excite your customers – and customer engagement is key to building your brand.
Great business strategies give companies an overview of where they are in the market and who they are relative to customers. To do this, leadership and marketers must look at the entire industry at once and understand their position. If you start from this understanding, then you can more easily ensure your actions follow and support strategy.
Turbocharge your marketing and communication strategy! Leading through communication requires more than just listening and responding to team members, though that’s a great place to start. KEO Marketing CEO Sheila Kloefkorn shares the Top 10 effective communication strategies that should become parts of your everyday life.
Digital Air Strike, the leading social media, intelligent lead response, and consumer engagement technology company, has been named a top five Healthiest Employer by the Phoenix Business Journal. In addition, Digital Air Strike has also been certified as a Great Place to Work, earning the designation for the fourth year in a row with the highest score in the company’s history.
Botco.ai, the leading HIPAA-compliant conversational marketing solution, is excited to announce that it has been selected as a winner in TiEcon’s TiE50 Awards Program. Botco.ai was recognized for its innovation in using AI technology to drive conversational marketing at scale. The company is one of 152 winners worldwide, but the only winner from Arizona.
Conversations aren’t busywork. Emails and MarCom shouldn’t be either. Email alone isn’t a way to have a conversation, and for companies that rely on email marketing, it’s a war of attrition. GrowthShift is here to help you create meaningful conversations across channels in a way that resonates with your audience.
Brand is what B2B tech start-ups must build to fully capitalize on their disruption. It’s some of the most important work that tech startups often overlook. So, give yourself a competitive advantage by having a winning brand that builds traction from the word “go” and to get started with GrowthShift, experts in the B2B tech branding space.
Moderated by Sheila Kloefkorn, president & CEO of award-winning B2B marketing agency KEO Marketing, attendees gained valuable insight from featured guest speaker, David Ross, CEO and privacy officer of 1bigthink, to learn what the most impactful privacy laws in the world mean for your business this year, what marketers should expect, and what you can do to prepare for the future of marketing in a data privacy-vigilant world.
Joshua Kanter, chief marketing officer for Encora, spoke on this episode of TechFocus about the digital transformation happening now and how Encora’s services seamlessly extend its clients’ development teams. Encora is an established leader in outsourced product development services and specializes in innovation acceleration for leading-edge technology companies.
Digital Air Strike, the leading consumer engagement technology company, unveiled two exciting technology enhancements to help businesses better nurture consumers using data, analytics, and multimedia technology. The new features are being released this week at the National Automobile Dealers Association’s virtual convention concurrently as Digital Air Strike announces its 2021 BIG Innovation Award win from the Business Intelligence Group.