Marketing Technology

The GrowthShift story: Understanding how we serve

November 7, 2020

One of the oldest tropes in hiring, whether it’s an employee or a consultant, is to describe yourself in three words. For GrowthShift, it is: Make a difference. That’s the fundamental nature and story of its marketing strategy consultancy. Understanding and sharing that story is just as important for GrowthShift as it is for our customers. Those three words tell you everything you need to know about us and our story. Telling your story is the first element you should define for your business.

Automotive dealers recognize Digital Air Strike as leader in social media, reputation management and digital marketing

October 14, 2020

Digital Air Strike, the leading consumer engagement technology company, is recognized once again for its social media and reputation management technology and services, as well as digital marketing, winning three 2020 Dealers’ Choice Awards from Auto Dealer Today Magazine.

Digital Air Strike: Increases in streaming services give businesses new opportunities in advertising

October 2, 2020

Digital Air Strike is one of the first companies selected by Amazon to partner for OTT in the automotive industry and the only partner offering real-time inventory integration. The partnership means dealers can advertise their vehicle inventory in real-time through video content on streaming services. The partnership also connects clients with Amazon’s first-party data.

KEO Marketing shares trends in account-based marketing to increase ROI

August 17, 2020

Ready to jump-start your account-based marketing ABM) program using these trends? KEO Marketing can help you optimize your ABM strategies to achieve significant ROI.

How voice search impacts digital marketing and SEO

June 29, 2020

In recent years, voice search has been dominating the search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. Here is how voice search will change the digital marketing landscape and what you can do to prepare for it.

Botco.ai, Inc. closes seed round, creates conversational marketing at scale for enterprises

June 9, 2020

Botco.ai, Inc., a software technology company offering an automated conversational marketing platform that intelligently nurtures real-time chats with customers, announced it has secured funding from several prominent angels and investor groups. Botco.ai recently closed funds from AZ Tech Investors, Desert Angels, InvestU and PHX Ventures, setting the stage for accelerated growth.