Conversations aren’t busywork. Emails and MarCom shouldn’t be either. Email alone isn’t a way to have a conversation, and for companies that rely on email marketing, it’s a war of attrition. GrowthShift is here to help you create meaningful conversations across channels in a way that resonates with your audience.
Brand is what B2B tech start-ups must build to fully capitalize on their disruption. It’s some of the most important work that tech startups often overlook. So, give yourself a competitive advantage by having a winning brand that builds traction from the word “go” and to get started with GrowthShift, experts in the B2B tech branding space.
Moderated by Sheila Kloefkorn, president & CEO of award-winning B2B marketing agency KEO Marketing, attendees gained valuable insight from featured guest speaker, David Ross, CEO and privacy officer of 1bigthink, to learn what the most impactful privacy laws in the world mean for your business this year, what marketers should expect, and what you can do to prepare for the future of marketing in a data privacy-vigilant world.
Your brand equals your market position and value proposition. It’s your entire strategy in a single package that is as important to your customers as it is to your success. When a company, no matter its size, makes branding a second thought, it is giving itself an unnecessary handicap. Read on for a practical perspective on branding for early stage technology.
If you haven’t told your story yet, don’t let this momentum escape you. Take some time to think of these elements and sketch out some guiding thoughts to help you along your way. You want to be ready when someone asks you just about the three most important words in business: What’s your story?
One of the oldest tropes in hiring, whether it’s an employee or a consultant, is to describe yourself in three words. For GrowthShift, it is: Make a difference. That’s the fundamental nature and story of its marketing strategy consultancy. Understanding and sharing that story is just as important for GrowthShift as it is for our customers. Those three words tell you everything you need to know about us and our story. Telling your story is the first element you should define for your business.
Digital Air Strike is one of the first companies selected by Amazon to partner for OTT in the automotive industry and the only partner offering real-time inventory integration. The partnership means dealers can advertise their vehicle inventory in real-time through video content on streaming services. The partnership also connects clients with Amazon’s first-party data.
A business and marketing expert with more than 25 years of experience, Sheila Kloefkorn leads a talented team of marketers creating and executing award-winning, results-driven campaigns around the world. Kloefkorn founded the full-service, B2B marketing agency KEO Marketing in 2000, and today the agency grows Fortune 1000 companies as well as medium-sized businesses. She and her team help companies increase leads and revenues by hundreds of millions of dollars.
Ready to jump-start your account-based marketing ABM) program using these trends? KEO Marketing can help you optimize your ABM strategies to achieve significant ROI.
In this episode of TechFocus Member Spotlight, LAVIDGE Chief Innovation Officer Stephen Heitz discusses how LAVIDGE has survived the effects of COVID-19 and continues to thrive. “Our strength lies in finding new ways to solve tough problems. Bring us your toughest challenge. We believe in beating the unbeatable.”