Ideas Collide guest blog: The importance of marketing in a down economy
Expenses are tight during a recession. And in those circumstances, businesses are often forced to make some tough decisions — specifically with budgeting and ensuring the company stays viable long-term. While marketing is often the first thing to go, reducing your marketing investment may create even bigger problems down the line. So before cutting out marketing expenses, consider how a marketing team is uniquely positioned to help businesses survive and thrive in a strained economic environment.