Digital Air Strike, the leading consumer engagement technology company, is announcing the launch of its LotVantage Partner Program. The expanded program enables dealerships and their marketing partners to merchandise inventory more effectively, deliver targeted messaging to consumers, and drive business results through increased vehicle sales and fixed operations service activities.
LaneTerralever, a Southwest-based digital marketing and branding agency, said Monday that it has acquired digital media and consulting firm Convince & Convert, and will operate both agencies under a new collective called Experience Dynamic.
For Sheila Kloefkorn, it wasn’t enough to be the founder and CEO of business-to-business marketing agency KEO Marketing. She also wanted to give back to businesses whose owners may only dream of being where she is now.
GitKraken, the leading provider of Git Tools, announced today that startup executive Matt Johnston has joined the company as its new CEO. The move comes after a year of major milestones, including taking a strategic investment from Resurgens Technology Partners, and acquiring a pair of top-rated Git tools: GitLens and Git Integration for Jira.
Digital Air Strike, the leading consumer engagement technology company, has been approved for the ninth year by General Motors as a certified Reputation Management partner in the Standards for Excellence program and was the first turnkey partner approved for iMR funds for Reputation Management and Social Media solutions over 10 years ago.
Leading global technology solutions provider Avnet is teaming up with Digital Realty, the largest global provider of cloud- and carrier-neutral data center, colocation and interconnection solutions, to equip companies and application providers to develop, launch, scale and/or enhance their video broadcast product offerings.
Of all the marketing lessons we give tech startups and entrepreneurs, there’s one setting the stage perfectly for market positioning. Before anything else, own your pond. It presumes you defined your pond – positioning yourself uniquely in a marketplace.
A great strategy that struggles with execution is still a failure. Leadership has to set direction and the expectations to get this right. That’s a lesson many startups overlook because strategy is glamorous and exciting; execution feels mundane and uninteresting. Getting stuck with that perception is a recipe for disappointment.
Sales quotas are not relevant to solving customer needs, and if they become the driving force behind marketing, lead generation, and sales, your work may not engage or excite your customers – and customer engagement is key to building your brand.
Great business strategies give companies an overview of where they are in the market and who they are relative to customers. To do this, leadership and marketers must look at the entire industry at once and understand their position. If you start from this understanding, then you can more easily ensure your actions follow and support strategy.