Sales quotas are not relevant to solving customer needs, and if they become the driving force behind marketing, lead generation, and sales, your work may not engage or excite your customers – and customer engagement is key to building your brand.
Great business strategies give companies an overview of where they are in the market and who they are relative to customers. To do this, leadership and marketers must look at the entire industry at once and understand their position. If you start from this understanding, then you can more easily ensure your actions follow and support strategy.
Turbocharge your marketing and communication strategy! Leading through communication requires more than just listening and responding to team members, though that’s a great place to start. KEO Marketing CEO Sheila Kloefkorn shares the Top 10 effective communication strategies that should become parts of your everyday life.
Your tech startup’s brand equals your market position and value proposition. It’s your entire strategy in a single package that is as important to your customers as it is to your success. Read on for a practical perspective on branding for early-stage technology.
Conversations aren’t busywork. Emails and MarCom shouldn’t be either. Email alone isn’t a way to have a conversation, and for companies that rely on email marketing, it’s a war of attrition. GrowthShift is here to help you create meaningful conversations across channels in a way that resonates with your audience.
Brand is what B2B tech start-ups must build to fully capitalize on their disruption. It’s some of the most important work that tech startups often overlook. So, give yourself a competitive advantage by having a winning brand that builds traction from the word “go” and to get started with GrowthShift, experts in the B2B tech branding space.
Moderated by Sheila Kloefkorn, president & CEO of award-winning B2B marketing agency KEO Marketing, attendees gained valuable insight from featured guest speaker, David Ross, CEO and privacy officer of 1bigthink, to learn what the most impactful privacy laws in the world mean for your business this year, what marketers should expect, and what you can do to prepare for the future of marketing in a data privacy-vigilant world.
Your brand equals your market position and value proposition. It’s your entire strategy in a single package that is as important to your customers as it is to your success. When a company, no matter its size, makes branding a second thought, it is giving itself an unnecessary handicap. Read on for a practical perspective on branding for early stage technology.
If you haven’t told your story yet, don’t let this momentum escape you. Take some time to think of these elements and sketch out some guiding thoughts to help you along your way. You want to be ready when someone asks you just about the three most important words in business: What’s your story?
One of the oldest tropes in hiring, whether it’s an employee or a consultant, is to describe yourself in three words. For GrowthShift, it is: Make a difference. That’s the fundamental nature and story of its marketing strategy consultancy. Understanding and sharing that story is just as important for GrowthShift as it is for our customers. Those three words tell you everything you need to know about us and our story. Telling your story is the first element you should define for your business.