If you haven’t told your story yet, don’t let this momentum escape you. Take some time to think of these elements and sketch out some guiding thoughts to help you along your way. You want to be ready when someone asks you just about the three most important words in business: What’s your story?
One of the oldest tropes in hiring, whether it’s an employee or a consultant, is to describe yourself in three words. For GrowthShift, it is: Make a difference. That’s the fundamental nature and story of its marketing strategy consultancy. Understanding and sharing that story is just as important for GrowthShift as it is for our customers. Those three words tell you everything you need to know about us and our story. Telling your story is the first element you should define for your business.
Digital Air Strike is one of the first companies selected by Amazon to partner for OTT in the automotive industry and the only partner offering real-time inventory integration. The partnership means dealers can advertise their vehicle inventory in real-time through video content on streaming services. The partnership also connects clients with Amazon’s first-party data.
A business and marketing expert with more than 25 years of experience, Sheila Kloefkorn leads a talented team of marketers creating and executing award-winning, results-driven campaigns around the world. Kloefkorn founded the full-service, B2B marketing agency KEO Marketing in 2000, and today the agency grows Fortune 1000 companies as well as medium-sized businesses. She and her team help companies increase leads and revenues by hundreds of millions of dollars.
Ready to jump-start your account-based marketing ABM) program using these trends? KEO Marketing can help you optimize your ABM strategies to achieve significant ROI.
In this episode of TechFocus Member Spotlight, LAVIDGE Chief Innovation Officer Stephen Heitz discusses how LAVIDGE has survived the effects of COVID-19 and continues to thrive. “Our strength lies in finding new ways to solve tough problems. Bring us your toughest challenge. We believe in beating the unbeatable.”
In recent years, voice search has been dominating the search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. Here is how voice search will change the digital marketing landscape and what you can do to prepare for it.
We talk a lot about passion here at GrowthShift because we believe that it holds the key to effective communication and brand impact. Passion is what gets us out of bed and ready to share, learn, grow, and shift our thinking. It’s also what makes someone buy from you again and again. It keeps your customers engaged and inspired.
The Arizona Technology Council held a virtual matech presentation and discussion featuring Neil Lieberman, head of U.S. Marketing at Poppulo. the global leader in employee communication software that partners with many of the world’s biggest and most successful organizations. Moderated by MarTech Co-Chairs Sheila Kloefkorn, CEO of KEO Marketing, and Susanne Lake, CEO of Slake Consulting, it was a fantastic discussion and well worth a listen.
Businesses all over the world are trying to survive the current crisis – the challenge is reaching customers now that there are restrictions on physical contact and movement. Here are some tips to ride out this storm from WSI Digital Marketing Phoenix.