Sales quotas are not relevant to solving customer needs, and if they become the driving force behind marketing, lead generation, and sales, your work may not engage or excite your customers – and customer engagement is key to building your brand.
Great business strategies give companies an overview of where they are in the market and who they are relative to customers. To do this, leadership and marketers must look at the entire industry at once and understand their position. If you start from this understanding, then you can more easily ensure your actions follow and support strategy.
Your tech startup’s brand equals your market position and value proposition. It’s your entire strategy in a single package that is as important to your customers as it is to your success. Read on for a practical perspective on branding for early-stage technology.
Conversations aren’t busywork. Emails and MarCom shouldn’t be either. Email alone isn’t a way to have a conversation, and for companies that rely on email marketing, it’s a war of attrition. GrowthShift is here to help you create meaningful conversations across channels in a way that resonates with your audience.