This is a guest blog post by Chuck Smith of Enliven Production Group.
“Conference calls and webinars are good, but Live Events are great.”
Various communication techniques impact us at different levels. Think how much energy and excitement you receive attending a live concert versus listening to the same music streaming over earbuds. Plus, there’s a sense of connection and joy being with a group of like-minded concertgoers. Simply put, a live concert provides a more intense experience.
The same can be said for client-focused in-person meetings versus conference calls or webinars. While today’s digital communication platforms provide economical, fast and efficient ways to communicate and share information, the benefits of in-person engagements, or face-to-face meetings, are extremely important to the growth of businesses. Regardless of a business’s size or type, or whether they’re established or a start-up, live events provide an atmosphere for greater focus and the ideal place to communicate company goals and objectives. This starts by first removing attendees away from their daily office routines and interruptions.
“82% of senior executives consider face-to-face meetings a high-priority investment. It also determined that the benefits of meetings outranked technology at 79%, and customer research at 66%.”
Live events can help bring an organization together both literally and figuratively. They provide employers and employees the opportunity to foster key relationships, develop team building, and help break-down interdepartmental barriers. Especially beneficial for Start-Ups, events build company recognition, establish trust, and promote loyalty with prospects, customers and employees. In fact, a 2016 survey from the Meetings Mean Business Coalition revealed that 82% of senior executives consider face-to-face meetings a high-priority investment, and that the benefits of meetings outranked technology at 79%, and customer research at 66%. They believe meetings increased their ability close deals, heighten networking, and escalate the growth of their businesses.
There are many types of in-person events and meetings. For example, lectures and training classes can help increase sales and confirm your expertise, experiential events can help boost product and service awareness, seminars can increase productivity, and expos and tradeshows can generate leads and expand markets. Additional activities, such as off-site excursions, promote team building, encourage motivation and cooperation, and stimulate creativity for driving new ideas.
“Especially beneficial for Start-Ups, events build company recognition, establish trust, and promote loyalty with prospects, customers and employees.”
Obviously undertaking a corporate meeting is a big commitment, but that is where Enliven Production Group’s expertise comes into play. With years of experience, we help companies – no matter the size or industry – design events that fits their needs. Contact us today to discuss how we can take your event and your business to the next level.