Powered by a Growth-Driven Design Philosophy, the Website Will Evolve Based on User Data
PHOENIX, September 24, 2018— In an effort to improve community engagement and member experience, the Arizona Technology Council has partnered with Nuanced Media, a Tucson and Phoenix-based digital marketing agency, to launch a redesigned, mobile-optimized website for the Council.
Utilizing a growth-driven design strategy championed by HubSpot, the website will continue to change over time as user data is collected. The new website is live now at www.aztechcouncil.org.
“We are dedicated to providing the best possible experience for our members and the technology community as a whole,” said Steven G. Zylstra, the Council’s president and CEO. “Our website is a high priority because it’s the hub for discovering networking events, critical public policy resources and content that is valuable to technology leaders and companies. We’re thrilled with the results and look forward to continuing to work with Nuanced Media to strategically evolve it.”
The Council’s new website is the result of a complete overhaul with a simplified design that puts the most pertinent information for the technology community front and center. The site was developed to be responsive and mobile-friendly to engage the growing majority of users who prefer to browse the web on mobile platforms. In fact, mobile Internet usage surpassed desktop usage for the first time in 2016 (TechCrunch).
“Typically, companies engage a digital marketing agency for a new website and the contract concludes when the site is complete,” said Ryan Flannagan, Nuanced Media’s CEO. “We feel this is a dated strategy that fails to consider the target audience. With our approach, we can make adjustments based on user data to ensure it remains valuable to the community.”
Over the next four to six months, the Council and Nuanced Media will collect user data from visitors to determine what is working and where improvements can be made. Using this growth-driven design strategy, HubSpot reports that companies see an average of 16.51 percent more leads and 11.45 percent more revenue.