The transformation of the media landscape has set the stage for a new approach to communications – one that is real-time, always-on and hinged on relevancy. We call this new approach agile engagement.
Comprised on interacting, ongoing cycles of listening, targeting, creating and distributing content, engaging your audiences and measuring your results each step of the way, the agile engagement framework focuses on driving interaction through content and communications that align with audience needs and desires.
Join PR Newswire's Malcolm Atherton and the Arizona Technology Council as we explore ways to rise above a cluttered, competitive communications environment through application of the 6-step agile engagement process.
Who Should Attend
Anyone and everyone with an organization who wants to understand their audience, harness the power of their own content, and maximize their marketing and PR efforts.
About the PR Newswire
PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Interested in attending? Register today.
Date: Wednesday, December 5, 2012
Time: 11:30am - 1:30pm
Cost: Members, $35; Non-Members, $55
Lunch will be provided.
2502 E Camelback Road
Phoenix, Arizona 85016
Newly formatted for 2012, the Council Connect series is the signature luncheon of the Arizona Technology Council and an initiaitive of the Council's Ambassador Committee. Held on the third Wednesday of every month at Seasons 52 at the Biltmore Fashion Park, this event aims to tackle a diverse group of hot-button issues your business will face. Open to both AZTC members and non-members, the reformatted Council Connect series aims gathers over 75 technologists and business professionals for lunch every month. Please register for this event in advance.
AZTC Premier, Platinum or Visionary Sponsor? Up to four employees (Visionary Sponsors receive two passes, Premier and Platinum Sponsors receive four passes) can attend any Council Connect at no charge. Simply email firstname.lastname@example.org with first name, last name and email address of all employees attending.