Events
. Please Note --> This is a Past Event!! .
Date:
2/20/2013
Time:
11:30 AM TO 1:30 PM
Event Description:
Lifecycle Marketing is a sales and marketing framework designed to help small businesses maximize customer growth and value. Developed by Infusionsoft Founder Scott Martineau and his team over a decade of working with over 10,000 small businesses, this is the same approach Infusionsoft has used to grow from a start-up to a $39 million company—recognized six years in a row as one of the fastest growing companies in the U.S. by Inc. Magazine.
You'll Learn How to Gain More Customers, plus...
In just 60 power-packed minutes, Eric will help analyze areas of opportunity in your business and outline the sales and marketing framework you can apply, starting the very next day, to open your customer floodgates.
You'll also learn how the seven steps of Lifecycle Marketing can help you:
- Drive more prospect traffic without increasing spend
- Convert customers at a much higher rate
- Squeeze maximum value out of your existing clients
- Grow your referral business to have people begging to be your customer
Who Should Attend
Small business owners, marketing professionals, brand managers, business development professionals, CRM enthusiasts and social media managers.
About the Presenter
Eric Keosky-Smith is a Regional Development Director with a focus to drive Infusionsoft’s core purpose locally – helping small business succeed. He has extensive strategic marketing, promotions, business development, and social media experience and loves to help entrepreneurs develop strategies and plans that will generate more revenue, at less cost, giving them greater freedom and success. He spent the last 12 years launching and running technology-based startups out of Arizona, and for nearly a decade prior, he was a Senior Marketing Executive at Intel Corporation. As the first American hired locally by Intel Europe, he helped launch the OverDrive Processor and directed the largest European ad campaign for the Pentium Processor launch. He was point person for Intel’s Consumer Internet initiatives out of Silicon Valley, and later helped drive the development of their SmartTV service, earning his first patent along the way.
About Infusionsoft
Infusionsoft provides the only all-in-one sales and marketing software for small businesses. The software combines customer relationship management (CRM), email and e-commerce into one, complete, Web-based solution to help small businesses get more customers, grow sales and save time. Infusionsoft has a rapidly growing customer base of over 11,000 small businesses and 36,000 users. The privately held, six-time Inc. 500/5000 company is based in Gilbert, Ariz. and is funded by Mohr Davidow Ventures and vSpring Capital. CEO Clate Mask was named the 2011 Ed Denison Business Leader of the Year by Arizona Technology Council in partnership with the Arizona Commerce Authority. For more information on Infusionsoft and employment opportunities, visit www.infusionsoft.com.
Interested in attending? Register today.
Date: Wednesday, February 20, 2013
Time: 11:30am - 1:30pm
Cost: Members, $35; Non-Members, $55
Lunch will be provided.
Location:
Seasons 52
2502 E Camelback Road
Phoenix, Arizona 85016
The Council Connect series is the signature luncheon of the Arizona Technology Council and an initiaitive of the Council's Ambassador Committee. Held on the third Wednesday of every month at Seasons 52 at the Biltmore Fashion Park, this event aims to tackle a diverse group of hot-button issues your business will face. Open to both AZTC members and non-members, the reformatted Council Connect series aims gathers over 75 technologists and business professionals for lunch every month. Please register for this event in advance.
AZTC Premier, Platinum or Visionary Sponsor? Up to four employees (Visionary Sponsors receive two passes, Premier and Platinum Sponsors receive four passes) can attend any Council Connect at no charge. Simply email marketing@aztechcouncil.org with first name, last name and email address of all employees attending.
Directions: