How is mobile traffic impacting your business? Half of the US population currently owns a smartphone, and further research has shown that almost 28% of Americans use their smartphone as their primary way of accessing the Web. Emerging technologies and the expanding mobile adoption among consumers have pushed mobile marketing to the forefront of the business strategy initiatives – for all industries.
Roughly 57% of consumers say they will not recommend a business with a poor mobile Website, and most mobile browsers spend 34% more time on a mobile optimized Website. With the staggering mobile growth over the past couple of years, including the tripling of smartphone and tablet ecommerce spending from Q4 in 2010 to Q4 in 2011, mobile optimization is quickly becoming a necessary strategic piece for any business.
During this Council Connect, we will be discussing mobile growth, mobile trends, and reviewing opportunities for your business to align the power of mobile to meet your business objectives.
The question is no longer when do businesses adopt mobile strategies?, but instead, how do businesses adopt the right mobile strategy? It is evident that even if mobile visitors aren’t currently the bulk of your website traffic, they soon will be. Will your business be ready?
Who Should Attend
Anyone and everyone with a smartphone and a vested interest in learning about mobile Web search and design to further their online business objectives.
Founded in 1998, I-ology is a technology company that creates Web-based business tools that streamline our clients' operations. We are committed to revolutionizing the way organizations use the Internet to do business. Our Web integration enhances everything from marketing activities and customer support to internal processes and administration. Services include: Web integration, Web application development, Website design and development, mobile optimization and development, portal development, content management systems, and interactive marketing consulting. I-ology's strategies have facilitated growth for clients such as Sonora Quest Laboratories, Phoenix Children's Hospital, 2008 Arizona Super Bowl, Swift Transportation, Helios Education Foundation, Arizona Technology Council, and Special Olympics of Arizona. I-ology has won numerous industry awards and is active in giving back to the community through organizations such as Special Olympics of Arizona, the American Heart Association and The Phoenix Zoo.
Interested in attending? Register today.
Date: Wednesday, October 17, 2012
Time: 11:30am - 1:30pm
Cost: Members, $35; Non-Members, $55
Lunch will be provided.
2502 E Camelback Road
Phoenix, Arizona 85016
Newly formatted for 2012, the Council Connect series is the signature luncheon of the Arizona Technology Council and an initiaitive of the Council's Ambassador Committee. Held on the third Wednesday of every month at Seasons 52 at the Biltmore Fashion Park, this event aims to tackle a diverse group of hot-button issues your business will face. Open to both AZTC members and non-members, the reformatted Council Connect series aims gathers over 75 technologists and business professionals for lunch every month. Please register for this event in advance.
AZTC Premier, Platinum or Visionary Sponsor? Up to four employees (Visionary Sponsors receive two passes, Premier and Platinum Sponsors receive four passes) can attend any Council Connect at no charge. Simply email firstname.lastname@example.org with first name, last name and email address of all employees attending.