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The 7 Dirty Words in B2B Marketing and Sales: Which ones to avoid and which ones will help you build more pipeline and revenue.
There are words that you should never use in business-to-business marketing and sales, and there are some words that are absolutely integral to success. At this Lunch and Learn, you will learn the 7 dirty words of B2B marketing and selling, and discover which ones to put to use right away at your B2B organization and which ones to avoid at all costs. Specifically, you will find out:
1. Why the ‘B’ word is not always the best way to qualify your leads.
2. What ‘C’ word is actually not a bad word at all.
3. Why you shouldn’t be wasting your time with this ‘S’ word.
4. What’s the most important way to measure the ‘R’ word.
5. Which ‘F’ word keeps your prospects from buying from you.
Who Should Attend
Top executives, sales leaders and marketing professionals with business-to-business organizations.
About Loop Demand Gen
Loop Demand Gen is an integrated business-to-business demand generation and telemarketing company that offers results-based, integrated lead generation, appointment setting and lead nurturing programs—all with the goal of closing the marketing and sales “loop.” Many B2B sales-driven organizations count on Loop Demand Gen for strategic demand generation programs, performance-based appointment setting services and outsourced sales support and telemarketing functions. Loop provides sales reps with more qualified meetings, better sales leads and additional pipeline and revenue opportunity.
About the Presenter
Jared Bodnar is president of Loop Demand Gen and is responsible for all aspects of the company’s operations, including new business development, demand generation program management, client relations and more. Prior to starting Loop Demand Gen along with his business partners, Jared served for eleven years as Vice President with Canyon Communications, an integrated marketing communications agency based in Mesa, Arizona. Jared fulfilled several key roles in helping Canyon grow and succeed throughout his tenure at that organization. While building Canyon, Jared noticed a disconnect between marketing and sales with current clients, and started Loop Demand Gen as an affiliate company to solve this challenge for his clients. Now Canyon and Loop operate separately, but are strategically aligned businesses that deliver marketing and sales support programs to B2B organizations worldwide. Jared was an honors graduate of Arizona State University, with dual degrees in public relations and psychology with a business minor. He serves as president of the Turf and Ornamental Communicators Association and is active in the Arizona Technology Council.
Date: Tuesday, July 24, 2012
Time: 11:30am - 1:00pm
Cost: Members, Free; Non-Members, $15
Location: ASU SkySong
1475 N. Scottsdale Road
Scottsdale, Arizona 85257
Please register for this event in advance. A catered lunch is being provided by our hosts.